Feature of the week: Identity document verification via Veriff

With the addition of Veriff to your project, you can offer secure identity verification to your customers during the signup process. Veriff provides AI-powered, automated identity checks alongside human-assisted verification.
Deidre Olsen
October 23, 2024

When it comes to subscriptions (especially for high-value products), trust and security are always top of mind for merchants.

That’s why we’re excited to share more about an integration that will level up your onboarding process: Veriff, an industry-leading identity verification solution, is available for all projects in Firmhouse. 

This integration makes sure that your customers’ identities are securely verified before their subscriptions are activated or before you send out products.

What's the latest? 👀

With the addition of Veriff to your project, you can offer secure identity verification to your customers during the signup process. Veriff provides AI-powered, automated identity checks alongside human-assisted verification.

Whether it’s a passport, driver’s license, or ID card, Veriff supports multiple document types and even offers additional Know Your Customer (KYC) services such as PEP (Politically Exposed Person) and sanctions screening.

This means your customers can now quickly and securely verify their identities via desktop or mobile, making the onboarding process smoother and more secure.

What are the benefits? 🤔

So, what’s in it for you and your customers? Let’s break it down:

  1. Enhanced trust: By verifying identities, you minimize the risk of fraud, which is essential for subscription businesses sending out high-value products or offering sensitive services.
  2. Compliance ready: Stay on top of regulatory requirements with built-in KYC checks that ensure you’re operating within legal frameworks.
  3. Seamless user experience: With Veriff’s integration, your customers can easily submit identity documents through their mobile or desktop, ensuring a frictionless journey from signup to activation.
  4. Automated and scalable: Veriff’s AI-powered checks work fast and efficiently, allowing you to scale without compromising security.

How it works ⚒️

The magic happens when your customer signs up for a subscription and makes their initial payment. Before they’re fully onboarded, they will receive a prompt to verify their identity.

This verification process can be embedded directly in the checkout flow or included in the confirmation email and thank-you page.

By using Veriff, you ensure that the right customers are activated, and any risks are mitigated before your products or services are sent out.

What is the setup process? 🔨

Getting started with Veriff in Firmhouse is straightforward. Here’s a quick rundown of the setup steps:

  1. Create a Veriff account: First, you’ll need to create an account with Veriff. They offer both automated and enterprise plans, depending on your business needs.
  2. Create an integration in Veriff: In your Veriff dashboard, go to the Integrations tab, add a new integration (you can choose between test or live mode), and copy your API credentials.
  3. Configure in Firmhouse: Head to the Firmhouse dashboard, navigate to the Apps section, find the Veriff app card, and configure it with your API credentials from Veriff.
  4. Set up acceptance checks: Once your Veriff integration is complete, you can add an acceptance check in Firmhouse to ensure only verified customers are fully onboarded.

What are my integration options?

With Veriff, you can fully automate identity verification or manually review flagged accounts. The integration offers flexibility, letting you tailor the verification process to your needs:

  • Automated verification: Veriff’s AI checks and approves identities instantly.
  • Manual review: For higher-risk customers or additional scrutiny, you can review manually.
  • Webhook integration: By adding webhooks, you can further customize how and when verification happens in your customer journey.

Things to keep in mind 🧠

Here are a few things to keep in mind when integrating Veriff:

  • Costs: Keep in mind that you’ll be charged per verification check, so it’s good to make sure only serious customers go through the process.
  • Privacy and security: Ensure your customers understand why they’re being asked to verify their identities—clear communication builds trust. You can adapt the text in your checkout or emails in Firmhouse to inform your customers of the necessary steps.
  • Test before going live: Always use Veriff’s test mode to familiarize yourself with the flow and avoid any hiccups once you go live.

With our Veriff integration, your subscription business can take advantage of an added layer of trust, security, and compliance. 

By verifying customer identities, your products are protected and only legitimate customers are activated. 

Check out our Changelog to keep up with more product features and updates. If you require help or assistance, our support team is here to help.

You can read more about Veriff's document and identity verification services here. Get the full scoop on how to set up Veriff in Firmhouse in this article. You can also learn all about adding acceptance checks when customers sign up here.

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